About Us

Atelier Florentine was born during the corona pandemic while we were buried in a mountain of snow that was ravaging the Netherlands at the time. It is a subsidiary of Studio Freckles.

Owner Noor Wagtendonk (that's me) came up with this as a result of the large number of births in my own circles for which I had to make so many birth announcements. Time for my own line! I've been painting and drawing all my life and have been trained in graphic design.

Something that started as a test quickly got out of hand and now there is a solid line of birth announcements, unique hand-drawn/painted wallpaper, various prints and much more to come.

What I discovered especially in the “children and baby market” was that everything looked alike. Much of the same, few homemade items and unique designs, and with a profession as an illustrator, I thought, This can be better, but more importantly more fun. I wanted to create a brand that was completely my own, separate from existing trends. Our designs can therefore not be seen anywhere else and are only available here.

Everything is made in the Netherlands and since we like to see more local products online we also offer the opportunity to give other entrepreneurs a place on this website. No mass brands, but honest and unique products.

What I want to express with Atelier Florentine is that the child comes first.
Of course taking into account certain adult wishes in an interior ;-)

I want your child to love his or her room! A room you can be proud of and show to your friends. It should also be a room to retreat into, feel safe and play in.
So in terms of wallpaper, I actually gave space to the child in me. What would I have wanted on the walls in my room when I was little?

As for the birth announcement cards, I wanted some classic designs mixed with unique designs that you don't see anywhere else. So do you want palm trees and rainbows? Then you haven't come to the right place.

In short, Atelier Florentine was born out of the need for custom, unique designs and original gifts, paired with real personal service. I expect nothing but you to agree ;-)

Noor Wagtendonk
Owner & Founder